To many denim enthusiasts, the value creation of a brand is heavily influenced by the historical roots and the storytelling of the company behind the brand. This does not mean that younger brands without decades of presence in the market can not deliver, but there will always be something special about the prioneering companies that started it all. One of them is Blue Bell and the spring/summer collection of 2012 is in my opinion the strongest so far.
This is one of the most beautiful pairs of Levi’s Vintage Clothing jeans I have ever seen. The model is the 501XX from 1933, which among other things can be recognized by its exposed rivets on back pockets; arcuates sewn by hand with single stitching; rivets at the base of the fly; and the combination of both cinch-back, suspender buttons, and belt loops. The owner is a Swedish guy who got the jeans for about 5 years ago when he managed Wood Wood in Copenhagen and he has used them extensively since then.
Man kan nogen gange spørge sig selv, om vi virkelig har brug for endnu et jeansbrand? Mit umiddelbare svar er “nej”, men er der tale om et brand, som har noget unikt og ægte på hjertet, så vil jeg helt klart genoverveje mit svar. Har vi brug for jeans fra A/B P.I Hagberg & Co? Absolut!