You’ve probably seen this picture a hundred times before, but now you’ve also seen it on Denimhunter – presumably he’s wearing Levi’s jeans. Happy new year!
In many ways, the Levi’s Vintage Clothing brand emerged out of consumer interest in original vintage Levi’s jeans, and today the brand keeps the history of the company alive and makes it tangible. This is the story of the brand.
This article is a three-step-guide on how to transform a pair of rigid dark blue “dry” jeans into something that will make heads turn. The best-looking jeans are without a doubt those you break in yourself. The process is challenging and time consuming, and success or failure basically comes down to what you do before you wash your jeans, how you wash them, and what you do after the first wash.
Japanese denim is often associated with high quality and equivalently high prices. Edwin is an exception, and the company has managed to combine high quality with affordable prices by creating a unique and recognizable design that stand out among the other Japanese brands, meticulously copying old Levi’s and Lee models.
Lee is one of the world’s oldest and largest denim manufacturers with origins dating back to 1889. Like many contemporary companies, H.D. Lee Mercantile Company is named after its founder, the enterprising and ambitious Henry David Lee. Today most people know the company’s jeans, which among other things are characterized by its characteristic “lazy S” arcuate and branded patch. But before these features became parts of a global brand the company mainly manufactured and sold foods, including coffee, tea, cereal and canned food.