The history of denim jeans is full of myths. This is the second article about how Levi’s invented the blue jeans and became one of the most well-known brands in the industry. One of the most commonly accepted myths relate to the very invention of the riveted jeans.
Tonight’s a special night, so of course we have a very special guy in denim for you today. Happy holidays!
The history of jeans and how they came to be the most renowned garment in the world is also inevitably the story of a young business man named Levi Strauss, who founded one of the key enterprises of the clothing industry’s in recent times. That much we know. But history is associated with numerous myths, anecdotes and stories about how “Levi’s” for many years was the generic term for the blue jeans. This article is uncovers some of these myths.
The Japanese make some of the world’s best denim and jeans. There’s simply no doubt about it. Even for the low-priced alternatives to Samurai, Pure Blue Japan, Momotaro and the like, especially Uniqlo the Japanese equivalent to Sweden’s H&M (but of much higher quality) offer some pretty decent jeans. This particular pair have been worn for a couple of years, and for the first 6 months they were dry. Nice job!
Beautiful denim doesn’t necessarily have to sport an old brand name, actually the Swedish jeans fashionistas from Acne do make some pretty good looking dry denims as well. Just have a look at this pair of Moc Raw, worn regularly for one and a half years as leisure wear of the banker who owned them. But maybe next time I’ll convince him to try something heavier.
Working at the Brund shop in Østerbro, you almost always meet some nice folks with beautiful denim – the place just sort of attracts denim lovers – and the best thing about it is that we can take the time to talked a bit about it. Last sunday I met this customer who had been wearing these Lee jeans for as long as six years.