In the overcrowded market of vintage denim of the 21st century, it is becoming increasingly difficult for brands to make themselves noticeable. Pinpointing an overall tendency of the western consumer culture, many denim brands are downsizing and returning to the roots of the craftsmanship of making jeans. But very few are taking it to the extremes of the Blue Highway brand, where every pair is stitched by the two Luhanko brothers in their workshop located in the backroom of the Unionville store in Stockholm. This is the story of a very unique denim brand that makes every customer personally involved.
Spinning off from the review of Unionville, this little video shows you how the Luhanko boys hem a pair of jeans in their shop (please excuse my poor camera handling). Also, please note that this is a traditional lock stitch, if you want the chain stitch you’ll have to visit Sivletto and ask Big Freddy over there to do it for you. Here’s a picture of the final result:
Within only one single year, Unionville in Stockholm has become one of the most noteworthy denim retailers in Europe, and the shop is without a doubt the denim capital of Scandinavia. In December 2011, Unionville celebrated it’s 1 year birthday, but the road to success has not always been an easy ride. The secret is passion, and a whole lot of it. I’ve waited a long time to visit the store, and it fully met my expectations.
On this exact date 1 year ago the first article was published here on Denimhunter.
Running the risk of becoming a bit corny, I would like to take the opportunity to personally thank everyone who supported the site and helped it become what it is today. Thank you to my friends; fellow students at both CBS and ASB; colleagues, past and present; retailers I’ve visited; brands and companies I’ve written about; photographers out there who’s photos I’ve used; and especially thank you to my wonderful girlfriend and family.
But just as important as what has been is what will be. Therefore, I hope you all still want to show your support and help me make the 2nd year in the history of Denimhunter just as great as the first. I can’t do it alone.
These Japanese were showing of at the Bread & Butter fair. But when you come out this strong with stunning products, I guess it’s okay. I had a very close look at some of the items from the Overworks Factory collection, which is the top-of-line from Edwin, and it literally feels like this could as well be a collection of only originals. The detailing is second to none, and the quality of the fabrics and handcraft put into these products is unbelievable. This report will mainly feature pictures from the Edwin stand at the fair as I later this spring will visit Edwin in their European headquarters to do a full review of the collection and the brand.