When I visited the Meadow guys in Malmö earlier in February, Christopher showed me a brand new store that had just opened. Reused 10.01 is the exclusive vintage store that the people of Malmö have been looking for for so long. The store is owned and managed by the two brothers Simon & Carl Johan, who apparently have a lot of friends – already before the shop opened on Saturday the 4th of February they had over 600 likes on Facebook. Have a look inside and see what the hype is all about.
This is the second pair of Naked & Famous Skinny Guy jeans in the Meadow competition, this one is the “Natural Indigo Selvage.” They have been worn in by 25-year-old Simon Hedman, who’s originally from Malmö Sweden, but for the past 2 years he studied and performed music in Los Angeles. Now he’s back in Malmö where he recently opened a vintage and secondhand store called Reused 10.01 with my brother Carl Johan. Very soon you’ll be able to read more about his store here on Denimhunter.
Simon bought the jeans back in Brooklyn, New York on the 8th of March 2011, and he has worn them everyday since with love and patient. He has never washed them, but patched them up several times.
Micke Fält who’s the owner/co-founder of Malmö based heritage brand ROOKTOWN sent me some pictures of his ”allmost” worn in Lee 101B Hair on Hide for the ”win a pair of jeans from Meadow”-competition. He bought the jeans in the year 2002, and they’ve never been washed. More like this please.
You can read more about ROOKTOWN in the review of Meadow.
Meadow in Malmö has four pairs of Levi’s Vintage Clothing 1947 501 jeans are in display, just as a way to show customer which amazing and stunningly beautiful results your can get from wearing in a pair of dry jeans. Even though the jeans will not be competing in the competition, I wanted to show you how ten years of constant wear can make four pairs of jeans just about any denim enthusiast a little envy and fascinated.
No doubt the Levi’s Vintage Clothing 1954 501Z is a very popular fit, this particular pair belongs to Rasmus Peter Vagn Jakobsen. The jeans have been worn for four years and washed about 8-10 times. He bought them before a project in at the Danish School of Media and Journalism (from which he’s now a graduate), where he chose to spend 15 days in the forests around Silkeborg in an attempt to find “silence”, and in those 15 days the jeans did not come of his boda a single time. After that they fit perfectly. Since then they have been traveling in Japan and Russia among other places around the world.