The denim scene is flocked with design and fashion brands that are all trying to get a piece of the cake. In 2009 Wood Wood introduced their denim concept known as Double Denim. The name is a reference to the repetition in the brand name. What makes the Double Denims stand out from other fashion brands doing jeans is the attention to craftsmansship and detail put into the products. The styling of the jeans is minimalistic and quality fabrics and perfect fitting are the main focus areas. But what it all comes down to in the end is the value of the name of the brand, and Wood Wood has truly made a name for themselves.
For a long time I’ve been looking for a new belt and when I visited Morten from For Holding Up The Trousers he offered to make me one. Truly an offer I couldn’t refuse. Morten is a very modest and humble guy and in return for him taking the time and effort to make the belt I suggested that I documented the process. This is a visual tour of how Morten works, most of the images speak for themselves.
Our Norwegian style conscious friends from Goblin Mag have been planning something big for a long time. And yesterday they revealed their all new online fashion shop (!). The Goblin Store focuses on tops and caps from up-coming brands like The Quite Life, Raised by Wolves, Durkl, and Ykiki Copenhagen. They plan to include original artwork to the selection in the future. Have a look for yourself here.
For the last three years there has been an oasis for the Australian denim connoisseurs in the dry grasslands down under. The Australian denim culture is growing and it has a European feel into it. Located in Adelaide in South Australia and opened in March 2009, Right Hand Distribution offers a wide selection of denim brands that allows customer to find the right fit, material and colour in any age group – especially if you have a taste for Japanese denim.
The Levi’s Commuter collection was introduced in the summer of 2011 and is designed for urban cyclists. The 511 Commuter provides greater convenience, safety, mobility, and protection compared to conventional Levi’s jeans “no matter how you roll,” as Levi’s puts it. The fabrics have a water-resistant and dirt-repellent NanoSphere protective finish and an odor-resistant Sanitized protective finish. Also, reflective 3M Scotchlite tape on busted outerseems that comes in handy when cuffed. Another great feature is the U-lock storage on waistband; double-layered seat and back pockets.
We all know and appreciate the process of wearing in and using denim. It’s one of the most exciting and interesting aspects of denim whether it’s for the nerdy technical details or mere the look and feel. Therefore, earlier this year we had a competition where you, our dear readers, could send us pictures of your worn-in denim and win a brand new pair of jeans from Meadow and last month we launched the Levi’s Vintage Clothing Wear & Tear Project with five different participants. Now, if you’re into following the process of aging denim and you love to see the character develop through tough wear and lots of love you might also be into leather goods – if not, you better start now!











