“James Dean was the quintessential 1950s American rebel. More than anyone else, he represented the idea that men should live an autonomous life, following their own whims rather than succumbing to the postwar nuclear plan of corporate work and suburban family. Dean’s film work, personal life, sense of style, and untimely death in a car crash all contributed to an enigmatic story about pushing against society’s mores.” – Harward professor and branding expert, Douglas B. Holt about James Dean.




