Studying marketing I’ve often come across the concept of co-branding; when two brands form some sort of alliance to work together, which creates marketing synergy. But I’ve never had the opportunity to try it out myself, until now. I’m very proud to announce Denimhunters’ first event collaboration with one of Denmark’s leading commercial fashion retailers, Samsøe & Samsøe. Together with six of the mainstay denim suppliers, Denimhunters and Samsøe & Samsøe will host a three-day event in the denim-concept-shop on Illum’s 3rd floor. The event will take place Thursday through Saturday next weekend, join it on Facebook here.
Besides co-hosting the event Denimhunters will also be demonstrating what we’re good at. To help you explore and myths and facts of denim and jeans and give you an inside perspective of my world, I will personally be showcasing some of Denimhunters’ key articles about the technical and historical aspects of the beloved blue pants. Here you will have the opportunity to get your hands dirty from real authentically worn in denim. My motivation to do the collaboration is to help even more denim consumers expand their horisont and become more conscious about what they’re buying and wearing. So be sure to swing by to explore the wonders and mysteries of denim.
The window facade on Købmagergade is plastered with text and details about the event, and behind it hang an endless number of jeans. You can win a 2500-kroner-voucher for the 3rd-floor Samsøe & Samsøe shop if you can guess the exact number of jeans in the window display. To participate and hear more about the competition visit the shop.
Generally, there will be plenty of opportunities to win merchandise and products from all the participating brands, and here at Denimhunters we’re also going to do a little competition. Our grand prize is a Canadian suit from G-Star RAW (jeans and denim jacket) free of choice, and to win it you’ll have to show up at the event to get the 3 questions that you’ll to answer to be in the pot. It will require you to go digging in some of the articles at the site to find the answers.
Inside the old historic department store are also a few teasers of the event. This one is on the ground floor.
First floor.
And second floor.
At the corner of the facade right above the Købmagergade/Silkegade entrance is this huge poster. The design of it draws on inspiration from magazine front pages, and I actually think it turned out pretty good.
Thoughts and words by Thomas Bojer.
Thomas Bojer
Latest posts by Thomas Bojer (see all)
- RPMWEST: Try-On Home Japanese Selvage Jeans at Wholesale Prices - 23 May 2013
- Shop Review: Standard & Strange - 20 May 2013
- Collaboration Jean: For Holding Up The Trousers and Tender Co. - 17 May 2013
- Nerdy by Nerds: A ShopFactory Concept - 15 May 2013
- Filson: Made For Life In the Open - 13 May 2013
