The Snus Jeans

Dan Moon from Holstebro, Denmark is quite fond of his Nudie jeans, which is understandable. This particular pair he bought on February 1st, 2009 and they weren’t washed (at 60 degrees without detergent) until the 1st of March, 2010. Since then they’ve been washed about three times, all of them at 60 degrees celcius without detergents.

The jeans have been patched up at over 20 spots. Today, Dan Moon seldom wears his jeans as they are falling apart, but he still sports them on special occasions. Also, it was Nudie that introduced Dan Moon to snus after he discovered the “snus ring” on the back pockets of so many worn out Nudie jeans. Fortunately for his health, it is no longer possible to buy snus over the Internet from Sweden, so today he just smokes.

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Thomas Bojer

Founder and editor-in-chief at Denimhunters

Thomas got into denim through a keen interest in manufacturing and a love for the well-faded jean. He's based in Copenhagen, Denmark, but he travels as much as his job allows. Through Denimhunters he has found a way to share his passion with likeminded enthusiasts while learning more about the blue fabric. Thomas' favourite jean is the 1947 501XX and he has a soft spot for Red Wing Shoes.

Latest posts by Thomas Bojer (see all)

• Shop Review: Standard & Strange - 20 May 2013
• Collaboration Jean: For Holding Up The Trousers and Tender Co. - 17 May 2013
• Nerdy by Nerds: A ShopFactory Concept - 15 May 2013
• Filson: Made For Life In the Open - 13 May 2013
• Icon of Denim: Lee 101S - 12 May 2013