Denim heads have made a significant choice.
They are willing to pay a relatively high price for a quality product that will last – one that’s usually made in an artisanal way, and often in western countries from A to Z. This choice often reflects on their entire wardrobe, and even on their consumption patterns in general.
In many cases, such conscious consumer behavior has environmental and ethical motives. The “think globally, act locally” mantra seems to be getting into more heads every day.
Many favorites among denim enthusiasts make their jeans locally. This is great. But many still use materials made thousands of miles away. Not so great from an environmental perspective. Other brands take it a step further and make their products locally with locally produced materials. That’s even better.
But why isn’t locally produced garments made of locally produced material enough? First we need to take a closer look at the single biggest environment impacting factor; water consumption.