Remember the Swedish-produced A/B P-I Hagberg & Co 19 oz. jeans that we featured in May last year? If not have a look at them here. Since the jeans were first introduced in the spring last year, this particular pair has been worn almost daily ever since by Peder Böhme, the younger brother of Nordic Levi’s Vintage Clothing account manager Marcus Böhme. Peder is studying textile management in Borås and plans to follow his brother’s footsteps to work in the denim industry. One thing is certain, he knows how to wear in a pair of heavy weight denim jeans.
Another shot of the enviously gorgeous worn in Levi’s jeans of the Danish brand strategist, Allan Kruse. Stopping by the office the other day to share some of his vast knowledge of the history of fashion, especially about how Japan has always been lightyears ahead of the rest of us, Allan sported a Porter X Beams fishermans hat, replica MA-1 jacket, worn in (from dry) Levi’s Vintage Clothing 1947 501XX and his trusted Red Wing 2268 Engineer boots.
Ruedi Karrer is probably the single most knowledgable enthusiast and collector in the denim business. Since his childhood in the Swiss mountains of the early 70s when he had to share a single pair of Levi’s jeans with his siblings Ruedi has been crazy about denim. Piled up in his Jeans Museum in Zurich is an impressively massive collection of over 12,000 (!) denim items including around 7,000 pairs of jeans and somewhat 5,000 denim jackets. At the Bread & Butter trade show this winter Ruedi wore a pair of 23 oz. Strike Gold jeans that he has been wearing for about 18 months, an original Lee Rider jacket from the mid-60s that he has been wearing in himself from deadstock for about 6 years, and for underwear Ruedi sported a pair of beat-up Nudie jeans.
Entering de Rode Winkel in Utrecht, the oldest jeans store in the Netherlands, you’re greeted by a 3.5 metre high image of one the best worn in pair of denims I’ve ever seen. ”The Truth Is In the Details,” is the headline and the footer, “Taper | DJS “Dry Japanese Selvedge” 511 days natural wear by Jeffrey Dupont,” gives you a little more detail. Jeffrey is part of the sales team at de Rode Winkel and as a true denim purist he’s always prepared to give his customers the best advice on wearing in raw denim. Here’s his story.
Allan Kruse is one of the leading Danish brand strategists and co-founder of Spandet, a taskforce within fashion and lifestyle industries. Working primarily with branding, retail and marketing, Allan will instantly identify the blind spots of your business. He also has a keen eye on fashion and trends, and most importantly (to us at least) he has a wealth of knowledge about denim and denim history, which you’ll always notice in what he’s wearing. This morning I had the pleasure of meeting Allan in a professional setting, but we managed to find time to talk a little about our shared hobby as well.
This fine gentleman is a regular customer with Brund in Copenhagen. He lives a bit north of our city, but he travels to Østerbro just to shop in Brund – and from what he’s wearing it seams Brund is one of the few places he shops. Last Saturday he came to buy a new pair of his favourite ED47 Rainbow selvage jeans, and he ended up taking home a pair of ED55′s as well. It’ll probably be a long time before he needs new jeans again.