IMG 7362 640x426 19 oz. A/B P I Hagberg & Co: 9 Months of Wear

Remember the Swedish-produced A/B P-I Hagberg & Co 19 oz. jeans that we featured in May last year? If not have a look at them here. Since the jeans were first introduced in the spring last year, this particular pair has been worn almost daily ever since by Peder Böhme, the younger brother of Nordic Levi’s Vintage Clothing account manager Marcus Böhme. Peder is studying textile management in Borås and plans to follow his brother’s footsteps to work in the denim industry. One thing is certain, he knows how to wear in a pair of heavy weight denim jeans.

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IMG 7207 640x426 A One Man Think Tank of Fashion

 

Another shot of the enviously gorgeous worn in Levi’s jeans of the Danish brand strategist, Allan Kruse. Stopping by the office the other day to share some of his vast knowledge of the history of fashion, especially about how Japan has always been lightyears ahead of the rest of us, Allan sported a Porter X Beams fishermans hat, replica MA-1 jacket, worn in (from dry) Levi’s Vintage Clothing 1947 501XX and his trusted Red Wing 2268 Engineer boots.

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IMG 63171 640x452 Layers of Denim: Jeans as UnderwearRuedi Karrer is probably the single most knowledgable enthusiast and collector in the denim business. Since his childhood in the Swiss mountains of the early 70s when he had to share a single pair of Levi’s jeans with his siblings Ruedi has been crazy about denim. Piled up in his Jeans Museum in Zurich is an impressively massive collection of over 12,000 (!) denim items including around 7,000 pairs of jeans and somewhat 5,000 denim jackets. At the Bread & Butter trade show this winter Ruedi wore a pair of 23 oz. Strike Gold jeans that he has been wearing for about 18 months, an original Lee Rider jacket from the mid-60s that he has been wearing in himself from deadstock for about 6 years, and for underwear Ruedi sported a pair of beat-up Nudie jeans.

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IMG 5046 640x426 Levis Vintage Clothing 1933 501XX

A relic of the Great Depression, the 1933 501XX stems from a time when you literally had to wear both belt and braces, figuratively speaking. In addition to it’s very wide legged fit, the jean is recognized by its exposed rivets on back pockets; single stitched arcuates sewn by hand; rivets at the base of the fly; and the combination of both cinch back, suspender buttons, and belt loops. This particular pair has been worn on and off for a couple years and they’ve been machine-washed a few times at 60 degrees celcius.

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IMG 2423 640x426 The Truth Is In the Details: Denham Taper

Entering de Rode Winkel in Utrecht, the oldest jeans store in the Netherlands, you’re greeted by a 3.5 metre high image of one the best worn in pair of denims I’ve ever seen. ”The Truth Is In the Details,” is the headline and the footer, “Taper | DJS “Dry Japanese Selvedge” 511 days natural wear by Jeffrey Dupont,” gives you a little more detail. Jeffrey is part of the sales team at de Rode Winkel and as a true denim purist he’s always prepared to give his customers the best advice on wearing in raw denim. Here’s his story.

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IMG 4996 640x426 Levis Vintage Clothing 1927 501XX

In terms of details, the 1927 Levi’s Vintage Clothing iteration of the 501, which was introduced in the fall of 2008, doesn’t really hold any major significance to the history of the iconic jean. The belt loops had been added in 1922 and it would be another decade before they would squeeze out the suspender buttons. However, when it comes to the fabric, 1927 marks the year that Cone Mills finally took over from Amoskeag. This makes the 1927 the first 501 to be made with synthetic indigo, and the first to feature the redline selvage.

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IMG 4442 640x485 The Passion of a Brand Strategist

Allan Kruse is one of the leading Danish brand strategists and co-founder of Spandet, a taskforce within fashion and lifestyle industries. Working primarily with branding, retail and marketing, Allan will instantly identify the blind spots of your business. He also has a keen eye on fashion and trends, and most importantly (to us at least) he has a wealth of knowledge about denim and denim history, which you’ll always notice in what he’s wearing. This morning I had the pleasure of meeting Allan in a professional setting, but we managed to find time to talk a little about our shared hobby as well.

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IMG 6067 628x471 Everyday Jeans

This 2-and-a-half-year-old pair of A.P.C. Petite Standards have been worn from dry and were not washed for the first 18 months. Since the first wash they’ve been washed regularly once a month. The owner Phillip never wears anything else than the Petite Standard.

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IMG 8302 628x418 A Regular in His Regulars

This fine gentleman is a regular customer with Brund in Copenhagen. He lives a bit north of our city, but he travels to Østerbro just to shop in Brund – and from what he’s wearing it seams Brund is one of the few places he shops. Last Saturday he came to buy a new pair of his favourite ED47 Rainbow selvage jeans, and he ended up taking home a pair of ED55′s as well. It’ll probably be a long time before he needs new jeans again.

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IMG 7820 628x720 Edwin NashvilleNashville is Edwin’s take on a classic 501-like 5 pocket jean. It has been on the market for about 20 years. Nashville is a traditional straight fit with a touch of tapering and a relatively high rise. It was designed to be worn high on the hips. The European division of Edwin inherited the style from the Japanese collection along with the Waynesville and the Greensville, both now out of general circulation. The fabric of the jeans shown in this article is a 14 oz. 100% cotton Japanese ring-ring spun redline selvage denim with a red blue cast. The fabric is also available in most other Edwin fits and it’s exclusively made for Edwin by Kurabo. The Nashville features a copper donut button fly, copper rivets, selvage coin pocket detailing, half lining on back pockets, and different colour and sized threads for a real vintage look.

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