This is the story of Andreas, he’s 18 years old and lives in Malmö where he attends Bryggeriets skateboarding college. He has been skating for 6 years. His Wrangler BEN jeans have got a lot of beatings when he skated in them almost everyday last summer in Fælledparken. They have only been washed once during the seven months Andreas has been wearing them.
Back in the spring of 2011, Wrangler launched a campaign where customer’s could win a trip across America if they tried on a pair of Wrangler Ben jeans. Of course the Scandinavian Wrangler sales team joined in and started breaking in the jeans to demonstrate how they would wear in. The ones above and just below are worn in by the Scandinavian sales manager, Frippe.
These Wrangler 11MW jeans belong to Peter Rerskov who is territorial manager of Wrangler and Blue Bell in Zeeland. He has worn the jeans extensively for a couple of years, and he has only washed them a few times. They truly look like something you just pulled out of the your regular rodeo wardrobe.