For this fall season Lee has introduced a capsule collection in collaboration with KRISVANASSCHE to celebrate the heritage and expertise of the old American denim brand by revisiting timeless jeanswear styles. It’s a mixture of tough cotton twill workwear and the sophisticated modern masculine world of the successful Belgian fashion designer. The collection is made up by five iconic styles from the Lee archive including the original Rider jacket, the work blazer, a denim shirt, chinos and the original zip-fly jeans.
Lee is one of the world’s oldest and largest denim manufacturers with origins dating back to 1889. Like many contemporary companies, H.D. Lee Mercantile Company is named after its founder, the enterprising and ambitious Henry David Lee. Today most people know the company’s jeans, which among other things are characterized by its characteristic “lazy S” arcuate and branded patch. But before these features became parts of a global brand the company mainly manufactured and sold foods, including coffee, tea, cereal and canned food.
Under mit besøg på forårets Bread & Butter messe i Berlin var jeg så heldig at få en rundvisning hos Lee af Peter Faerch, som er salgschef for Lee i Skandinavien. Faerch er stor denimentusiast og dybt fascineret af, at denim konstant ændrer sig. Intet tekstilprodukt er lige så højt elsket som jeans og med undtagelse af læder er denim det eneste materiale, der bliver smukkere med alderen.