You’ve probably just stocked your closet up for the summer, but already now brands and suppliers are beginning to look forward to the fall deliveries. Now you can also have a look at some of the forthcoming news from the Dutch denim fashionistas from G-Star RAW.
This is the story of one of the most successful European jeans brands that just like you and me really love raw denim. Many of you may be strongly biased towards the Dutch megabrand, and of course one article won’t change your perception completely. But our motive for visiting the Danish headquarters of the company was to find out whether all my presumptions about the brand were true – and naturally to give you as a reader that same opportunity. Therefore, we ask you to please put aside all your prejudices about G-Star for a moment and try to get into that neutral zen state-of-mind.