In the overcrowded market of vintage denim of the 21st century, it is becoming increasing difficult for brands to make themselves noticeable. Pinpointing an overall tendency of the western consumer culture, many denim brands are downsizing and returning to the roots of the craftsmanship of making jeans. But very few are taking it to the extremes of the Blue Highway brand, where every pair is stitched by the two Luhanko brothers in their workshop located in the backroom of the Unionville store in Stockholm. This is the story of a very unique denim brand that makes every customer personally involved.
Online magazine about the passion for denim, jeans, workwear, vintage clothing, leather goods, leather boots, and other well-crafted products and designs
