The old bourgeois distinct of Copenhagen, Østerbro, which in many ways is similar to the smaller provincial towns of Denmark, has been spared the most fast-moving fashion hypes that Copenhagen’s other districts like Nørrebro and Vesterbro have undergone over the past decade. Østerbro still moves at a slower pace and there’s room for everyone; the people of Østerbro are not following trends just because there’re in fashion, which is clearly reflected in clothing retailers out there. A perfect example is GOODS in Classensgade that opened in August 2008 just before the financial crisis really hit Denmark, but nevertheless the shop has managed to carve out a respectable name, a solid customer clientele, and a promising potential for growth.

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