As part of my job with Edwin, earlier this fall I hit the Danish country roads to have a closer look at the highlights of the provincial shopping opportunities spread around our country. My schedule took me to Esbjerg, a seaport located on the south western coast of Jutland and Denmark’s fifth largest city. For almost three decades, Jill & Joy has been the main fashion and denim outlet of the city, a position they’ve cemented earlier this year with a complete interior redecoration cornered by a wall of denim. Step inside and have a sneak peek for yourself.
Let me be completely honest about this, once you get outside of Copenhagen there isn’t really that much to explore for hardcore denim nerds in Denmark. Sure, there are a few decent shop scattered around the country that know a thing or two about denim and run a tight operation, one of such is Kul & Koks. Located in Kolding on the southern east coast of the Jutland peninsula, Kul & Koks is the no. 1 shopping destination for the 90,000 residents of the Kolding municipality. The shop celebrated its 20th anniversary in November 2011 and for almost a decade Kul & Koks hasn’t been following the regular sales season – that’s how well-established the shop is.
In recent year, Aarhus has in many ways removed itself out of the shadow of Copenhagen. The combination of rural idyll, mini-metropolis, and a growing range of cultural experiences and education enhance the city’s appeal to the youth. On the fashion scene the city has as well stepped it up. Through two years of employment out of the three years I spent as a student in Aarhus this shop became my second home. Therefore, it is a pleasure to present this shop review from [ei'kon].
Do we still need guidance from insightful shoe experts? The answer is definitely. One place to find such experts is in the Shoe Chapter; a small basement shop in the heart of Aarhus. The shop was opened in February 2011 by Mark Sommerlund who had among others previously worked for Pede & Stoffer. But like so many others in the business Mark wanted to have something of his own and felt that he needed to put all his attention into footwear and shoes.
When visiting Denmark’s second largest city to report about its denim suppliers, it’s hard to ignore Støy Munkholm. Since the potent and well-stocked multi-brand shop was opened in 2007 it has left a clear mark on the fashion scene of Aarhus and created a mecca of high-end brands. The concept behind the success is based on ambitious thinking, an eye for quality, and a steadfast belief that they’re giving the customers just what they want.
Works Unltd. was founded in the fall of 2000 with the objective has to create an understated and covert “inconvenient store” (in the ”hard to reach” meaning of the term) that could supply the fashion craving people of Aarhus with brands and garments that they’d never heard of or seen before. The focus of the shop is on local originality and international outlook.