Located on one of the main streets of downtown Stockholm, in the corner of the first floor inside something that looks more like a department store than a typical high-end denim supplier, you find Awesome Denim. And it is actually quite impressive. Run by the Swedish agents of Edwin and Australian up-comer Neuw, both naturally well represented in the shop, Awesome Denim also stocks Indigofera, Denim Demon, Nudie, Diesel, and new brand from founder of Cheap Monday, Örjan Andersson. The inventory and decor of the shop is ultra-minimalistic and the jeans are stacked in impressively straight and tidy piles. Now, I’ll let the pictures do the talking, please enjoy.
Online magazine about the passion for denim, jeans, workwear, vintage clothing, leather goods, leather boots, and other well-crafted products and designs
