Here at Denimhunters we always try to look at the bright side of things, but the denim business can be tough and unforgiving sometimes and unfortunately this spring is last time we’ll be seeing Blue Bell – at least for now. But instead of crying over spilled milk let’s enjoy these highlights of the spring/summer 2012 collection. Actually, in Sweden the collection is marketed as 2012-collection rather than “just” spring/summer. Also, I recently had a nice chat with one of the jeans designers from the European Wrangler headquarters in Belgium and he sounded very confident that with the hiatus of Blue Bell the profile of Wrangler will be strengthened.
Pictures are from Brund where you’ll also find the products. Words by Thomas Bojer.