When I went to the Bread & Butter fair in Berlin in January I was unfortunately not able to visit my friends from Levi’s. Luckily, I got the opportunity here in Copenhagen. What especially caught my attention was the the new Best of collection where all the well known details with historic references to the evolution of the Levi’s jeans like selvage, leather patch, chain stitched hem, and selvage on the coin pocket, are incorporated into every pair. But have a look for yourself and tell me what you think.
The fabric is sanforised, made in Japan, and very similar to the Cone fabric used for the Levi’s Vintage Clothing 1947 501, which goes without saying is a very good thing to me.
The rivets are punched in and there’s a little cloth coming out.



The guys devoted this corner of the office to the Best of collection and some of the originals that they have.


This pair of framed jeans is an original 501 from the mid-60s. They were bought for only 2000 Danish Kroner (around $350) a long time ago.

Some of the main “ingredients” including rivets and buttons.

This is one of the very first pieces from the Levi’s Vintage Clothing from 1996.




How it’s done; the components of a pair of Levi’s.
Quite a claim, it says: ”You are wearing a piece Levi Strauss history taken directory from the archive.” The print on this t-shirt was first used in the 60s.
By Thomas Bojer.






















