They refers to themselves as the “crazy Canadian denim nerds” and within just a few years they’ve imprinted their name into the minds of fellow denim lovers around the world. It’s of course Naked & Famous.
Naked & Famous uses only the most unique and rare denim fabrics from Japanese mills that are committed to producing only the best (and most expensive) denim in the world. Throughout each step in denim production a combination of old school and modern methods and practices are used. All Naked & Famous jeans are kept raw, simple, and stripped to the core essentials. There are no washes, no embroidery, and no gimmicks, just some of the best fabrics in the world combined with modern fits. They offer 3 men’s fits: skinny, slim and tapered.
The guys behind the brand really are crazy. They have experimented with fabrics like no one else in the business and their collections have included denim fabrics blended with Kevlar, cashmere, silk, wool, linen, camel hair and many more.
The brand name is a parody of our celebrity-obsessed culture, and a poke in the eye of “Hollywood”-brands that sell jeans for $300+ solely because they are celebrity endorsed, and not because they are higher quality. The logo is designed in the same vain as a reminiscent of 1950s Pop-Art. Early Pop-Artists depicted the “ideal blond” as a satire of mass media and mass culture, then fed it right back to them. Naked & Famous intend to do the same.
For the spring of 2012, Naked & Famous has teamed up with ONI denim, a Japanese cult brand from Okayama, to produce a highly remarkable pair of jeans, using an unsanforized 14 oz. low tension weave selvage denim that will shrink approximately one size in width and length. ONI is known for their incredibly beautiful, extremely slubby and irregular denim qualities, and well constructed jeans.
Sewn in Okayama using vintage American machinery such as the Union Special 43200G chain stitch machine, these jeans feature an array of authentic details including hidden back pocket rivets, raised belt loops, ONI hardware and a deerskin leather patch.