NN.07 combines uncompromising quality, understated classic coolness, creativity and the best of the traditional men’s wardrobe in an accessible and no-bull-shit concept. The brand has over the past four and a half years been writing a new and exciting chapter in the history of Danish textile industry and lately they have added to their story a take on Danish denim. Read the story here.
It all began over a few beers shared by Ulrik Pedersen and Victor Lindh back in the spring of 2007. A few weeks later, they found themselves on an airplane on their way to Tokyo to find inspiration for their newly established brand. The company should of course have a catchy name, and during their journey from one continent to the other NO NATINALITY was conceived. I don’t think that the ’07′ does not require further explanation. The abbreviation NN is usually used for the latin ‘nomen nescio’; the unknown person, but in a fashion context, and at a more philosophical level, NO NATIONALITY describes the ability of fashion to cross national borders, a virtue NN.07 especially takes pride in expressing both visually, but certainly also through their products.
About a year ago the company reached the cornerstone of a quarter million sold pairs of chinos and the next natural step was to seize the jeans market as well. NN.07 have as few managed to get the combination of look, fit, quality and price right from day one, and smooth 13.75 oz. Kaihara selvage jeans are retailing at 1000 DKK in the dry version. For the spring/summer collection the denim programme will consist of 15 different washes combinations, including 4 overdyed coloured bull denims.
Below you can have a closer look at some of the details of the jeans.
This is a translated edition an article originally posted in Danish on the November 22, 2011. You can read the original here.