Latest Article ⇒
Collaboration Jean: For Holding Up The Trousers and Tender Co.
This jean is the creative peak of a close friendship between two very enthusiastic entrepreneurs, Morten and William, each with their own high quality niche brand. They’ve been friends since they met in London a few years ago. Morten was studying in the British capital but ended up quitting school to work for William. After Morten moved back to Copenhagen, and as his business making belts and suspenders started to grow, it seemed like a natural next step for the two friends to collaborate on a jean that could combine the things that they’re both most interested in. We asked Morten and William about the process and how they decided on the design on the jeans.
More Recent Articles ⇒
Miles Johnson About Levi’s Made & Crafted Spring 2013
Levi's Made and Crafted was started four ago under the Levi's premium division, known as Levi's XX, with an obsession with materials, construction, and fit. The brand is often overshadowed by the … [Read More...]
Nerdy by Nerds: A ShopFactory Concept
Hand made jeans sewn right before your eyes in a ShopFactory. That's the concept of Malmö-based Nerdy by Nerds. With a stabile business plan and a great deal of commitment the three friends who … [Read More...]
Denim Care ⇒
Guide: How to Rinse Your Jeans
"We recommend you to give your jeans a quick rinse in the sink before you start using them." I put this advise in our "Guide to Dry Denim", and in this article I'll take you through a step-by-step … [Read More...]
The Denim Mythbusters of Self Edge
Have you ever been told not to wash your jeans? I guess you have. Instead of washing I bet you've been told to put your jeans in the freezer if they start smelling? You've probably also been told to … [Read More...]
Denim Production ⇒
Jeans Anatomy: The Yoke
So what exactly is the yoke and what is its purpose? Well, let’s break these questions down. The yoke is located directly below the waistband at the back of the jeans where your butt fits basically. On most jeans the yoke … [Read More...]
Jacob Davis
The history of denim jeans is full of myths. This is the second article about how Levi's invented the blue jeans and became one of the most well-known brands in the industry. One of the most commonly accepted myths relate … [Read More...]
