This jean is the creative peak of a close friendship between two very enthusiastic entrepreneurs, Morten and William, each with their own high quality niche brand. They’ve been friends since they met in London a few years ago. Morten was studying in the British capital but ended up quitting school to work for William. After Morten moved back to Copenhagen, and as his business making belts and suspenders started to grow, it seemed like a natural next step for the two friends to collaborate on a jean that could combine the things that they’re both most interested in. We asked Morten and William about the process and how they decided on the design on the jeans.
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