News From Brund

Following up on the primary shop review of Brund (read it here), this article will take you though some of the shop’s new highlights for spring 2012, which include; Paulrose Products (only DK dealer); Lee Archives 101B 1934; Crockett & Jones; S.N.S. Herning “Naval” in the colour Sea Blue, which is made especially to order for Brund; Otter Wax; and Raleigh Denim, which is not actually a newcomer, but definitely worth mentioning.

First up are jeans from Paulrose Products. This old-fashioned Canadian-made workwear brand was established some 50 years ago in Montreal in 1960 by Paul Svarc. He named it after himself and his wife. However, when Svarc died in the 1980s, so did the brand.

A couple of years ago, grandson of Paul Svarc and the founder of the Canadian jeans brand “Naked & Famous Denim”, Brandon Svarc, got inspired to reestablish Paulrose Products in tribute and honour of his grandfather when he discovered an old brass die stamp that is used as the logo today.

The jeans are sewn in Canada by a very slubby and irregular heavyweight Japanese plain selvage denim. It’s 17 oz. and unsanforised, which means that they will shrink-to-fit. The model is the “Heritage” where fitting and detailing are based on the quinessential jeans model of all times, the Levi’s 501 from 1947, a truly classic American fit. Details include, hidden rivets, button fly, chain stitched hem, selvage on coin pocket, super thick 10 oz. leather patch, and a very nice soft wool-ish flannel lining used for front pocket bags and as reinforcement inside the back pockets.

The jeans are only sold at hand picket retailers world wide and mostly only one per country in Europe, which besides Brund include: Sivletto, HepCat Store, VMC (Zurich), and Burg & Schild.

The jeans also come in a 14 oz. black redline selvage denim. Same fit and details.

Next up is this news from Lee Archives. These Lee 101B arrived just before Christmas. The model was first launched in 1924, but this fit is based on the 101B version of 1934. They feature high waist, big backpockets with a slanted “lazy S” stitch, button fly, cinch back, and a stunning leather patch on the left hand side. The fabric is a 100% cotton right hand twill at 12,5 oz, they are sanforisered, but probably will shrink about 3%.

Raleigh Denim has actually been part of the jeans selection of Brund for some time now, but the story of the brand is still quite new to most. Raleigh Denim was founded by Sarah and Victor Lytvinenko in 2007, and every pair is made in downtown Raleigh, North Carolina. The two founders are highly concerned about sustainability, which is reflected in the products, and most materials are sourced locally. Brund carries two fits, the thin “Original” and the straight “Nash”, which comes in two separate fabrics. All denim is produced by Cone Mills’ White Oak plant.

Thin Original:

Have a look behind the scenes of the company in this video:

The last news we want to show you is the extremely well-crafted handmade leather boots from Crockett & Jones of Northampton, England. The company has been making some of the finest British footwear since 1879, and Brund now exclusively carries three stunning models: Northcote, Snowdon, and Coniston. Soon we’ll get more into Crockett & Jones here on Denimhunter, it’s a whole new world opening up for us. Until then, you can read more about the brand here.

The exclusivity of the products is obviously reflected in the price, but actually they sell for less than in Sweden, and Henrik Brund ensured me that he is not skimming the cream on these beauties, as wholesale prices before VAT is roughly the retail price of a pair of Red Wings or Loakes. Considering that you’ll be buying a shoe made from some of the world’s finest materials, and that they’ll probably last you a life time, I reckon it’s fair enough.

Northcote.