Paris is a fantastic city. The snobby French mentality, the charming little streets, the breathtaking architecture and bustling city atmosphere. If you haven’t been there yet - or it’s been a long time since last time – you should put the French capital at the top of your “go-to-destination” list. On the Rue Vieille du Temple is the Levi’s Vintage Clothing Store, a “must-visit” for denim lovers.
When I visited in late August 2011, the shelves were currently filled with goods from the AW11 collection, which included the two themes “Further” and “Big Country”. The former focuses on fashion in the 1960s and a central inspiration is Ken Kesey, post-beatniks and part of the Merry Pranksters. ”Big Country” draws references back to the time immediately after WWII where the American Baby Boom created renewed spending power and consumers got more leisure time, which they for example used on outdoor recreation and fishing.
The shop was naturally also filled with denim jeans. Cone Mills in North Carolina provides the original American fabrics, which has been an essential part of Levi’s 501 jeans since 1915. Besides Levi’s Vintage Clothing the store also had a small selection of Levi’s Made & Crafted, including some women’s articles.
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Review and pictures by Thomas Bojer.