Next to the 501, the Lee 101 is one of the most iconic jeans fits. As a tribute to the company’s heritage the ’101′ collection of contemporary fits based on archival classics has strengthened Lee’s position in the commercial premium denim market, and today Lee has clearly stepped out of Levi’s’ shadow and in many ways gotten ahead in terms of coolness. We take a closer look at one particular jean that has helped pave the way for Lee’s newfound attractiveness.
This report has been on it’s way for quite some time now. Actually, I first thought about doing it when I was in Berlin in January and didn’t meet my friends from Lee there. Well, if the mountain won’t go to the Muhammed, then Muhammed must come to the mountain, as the saying goes. So I went to visit the Scandinavian Lee headquarters to have a look at the fall/winter collection for 2012.