On my way to a meeting in the late afternoon of the first day of this year’s Distortion festival in Copenhagen I met Karl who was wearing a pair of Lee 101Z jeans from the Gold Label collection. It’s been a while since I last approached a complete stranger on the street to take his photo, which still can be a bit overwhelming, but fortunately he already knew about Denimhunters and what we do. Being the manager of the denim department in Urban Outfitters Karl also knows a thing or two about denim. Actually he told me about a bit of worn in denim they keep in the shop that I might drop by to have a look at soon. Until then enjoy the fruit of his efforts and patience.
This report has been on it’s way for quite some time now. Actually, I first thought about doing it when I was in Berlin in January and didn’t meet my friends from Lee there. Well, if the mountain won’t go to the Muhammed, then Muhammed must come to the mountain, as the saying goes. So I went to visit the Scandinavian Lee headquarters to have a look at the fall/winter collection for 2012.





