In Berlin you will find yourself spoiled for choice in just about every way. The possibilities to experience history, theatre, arts, cultural and simply a damn good time are in abundance. Whatever it is you are looking for Berlin caters for it all and more. It is no different when it comes to denim. You’ll find the Usual Suspects within, quite literally, a ten minute walk of each other. Burg&Schild, 14 oz. and DC4 all carry a fantastic range of denim and gear; however if you stray a little bit further there are a few other haunts that are well worth a visit. Along the way you can see some of the best bits of Berlin, eat some good food and get a great coffee.
Visiting Berlin last weekend we only missed the official grand opening of the new 14 oz. in West Berlin’s Kurfürstendamm by a week. So, for now we will have to do with the reports of others, and for that Sportswear International did a pretty decent job. The new shop was already mentioned in our interview with store manager of the Neue Schöhauser Strasse store, Daniel Werner, (read it here) and being surrounded by luxury mono-brand designer boutiques the new 14 oz. store strives to be a highlight of the West Berlin shopping scene.
How do you get a job as the store manager of one of the world’s leading fashion at the age of 28? You probably need a bit of luck, but more importantly you need a whole lot of confidence in yourself and motivation like your life depended on it, but for Gods sake don’t be overeager to show it. Add to that a cool and catching charm and you might end up like Daniel Werner who has been store manager of 14 oz. for the past 4 years. I had a very pleasent chat with Daniel during the Bread & Butter show in July, now it’s your chance to get to know him.
Karl-Heinz Müller is a visionary. Beside his creation of the Bread & Butter tradeshow he is also one of the leading high-end retailers in Europe with his award-winning 14 oz. multi-brand store in Berlin with a one-of-a-kind brand portfolio. Even though he has an energetic and highly competent young store manager, Karl-Heinz still nurtures his little baby himself by being involved in almost every decision. He pays strict attention to the quality and authenticity of the brands he selects. Only high-quality, eco-conscious and genuine brands with a strong profile and philosophy behind their products are selected for 14 oz.
Lifestyle brand Nigel Cabourn is undoubtedly one of the most hyped high-end new comers to the heritage market in recent years. But contrary to many of its competitor this brand can actually back every single stitch with a rich knowledge and experience. It’s really not that hard to see the difference between the imitators and the originals, which is probably also why Nigel Cabourn Authentic has become such huge success after only seven years in business.
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