This 2-and-a-half-year-old pair of A.P.C. Petite Standards have been worn from dry and were not washed for the first 18 months. Since the first wash they’ve been washed regularly once a month. The owner Phillip never wears anything else than the Petite Standard.
When visiting Denmark’s second largest city to report about its denim suppliers, it’s hard to ignore Støy Munkholm. Since the potent and well-stocked multi-brand shop was opened in 2007 it has left a clear mark on the fashion scene of Aarhus and created a mecca of high-end brands. The concept behind the success is based on ambitious thinking, an eye for quality, and a steadfast belief that they’re giving the customers just what they want.
Friisgatan in the centre of Malmö is one of city’s most attractive streets, filled with cozy cafes, interesting shops and especially the city’s absolutely best high-end fashion store, Très Bien Shop. The store is located in one of the street’s backyards and it’s rather difficult to find, so keep your eyes open.
A couple of days ago I visited Pede & Stoffer and spotted one of their employees wearing this pair of worn A.P.C. New Cure H jeans. He’d being wearing them quite frequently for the past one and a half years, and only washed them twice.
I’m on a roll. In just one day at the Norse Store I “caught” as many as three “men on the street” with great looking worn-in jeans. This is the first pair. Once again, a couple of A.P.C.’s Petit Standards. They are used altogether for about eighteen months and the young gentleman had patience enough to wait almost a full year before the first wash, which he did in the washing machine and added vinegar. A very good result if you ask me.
Norse Store has proven to be a good place to meet guys with great worn-in jeans and the denimhunting can even take place during my working hours. At a fairly leisurely December-Saturday we had a visit from this guy and his A.P.C. New Standards. The jeans have been used for about two years, and were washed the first time after some seven-eight months.
In the fashion industry the impasse between the two seasons is usually synonymous with previews, sample sales and outlets. In that spirit, a fashion flea market was held on the first sunday of November and behind one of the stalls was mr. Euroman, fashion editor Frederik Andersen, one of the most dedicated Levi’s Vintage Clothing collectors in Denmark, who sold treasures from his wardrobe.