You may sometimes ask yourself whether we really need another denim brand. My immediate answer is “no,” but when you’re dealing with a brand that has something unique an true to offer, then I would definitely reconsider my answer. Do we need jeans from A/B P.I Hagberg & Co? Absolutely! This is Swedish workwear manufactured in Sweden like they did in the 60s and 70s, but with updated and highly sophisticated details. Sewn into every pair is the pride, tradition, and craftsmanship of a bygone industry, which makes them these jeans truly unique.
Man kan nogen gange spørge sig selv, om vi virkelig har brug for endnu et jeansbrand? Mit umiddelbare svar er “nej”, men er der tale om et brand, som har noget unikt og ægte på hjertet, så vil jeg helt klart genoverveje mit svar. Har vi brug for jeans fra A/B P.I Hagberg & Co? Absolut!