It has been around for 8 years under different variations of the ‘Nag’ name at its current location in central Copenhagen, but honestly until recently I hadn’t yet visited the shop; a great mistake. The concept of the store as it looks today was introduced two years ago when the original Nag Store was relocated to the basement of Pilestræde 47. This gave room to rethink the entire set up and the changes truly appeal to denim lovers. I visited Nag Classic on a lazy weekday afternoon to expand my horizons and have a little chat with Herman, store manager and buyer of the shop.
In 2010, according to Statistics Denmark 18,000 new companies were set up in Denmark. One of these was Wardrobe 19, but while half of those aspiring entrepreneur have had to close shop the unique men’s wear shop in the centre of Copenhagen is an immense success. Wardrobe 19 is owned and run by the creative and fiery entrepreneur Martin Vestphael, who has created a highly personal and evocative stop that really stands out from the crowd.
Here’s a little peak into the denim collection of Michael Lindstrøm who is featured in the March edition of Euroman alongside ten other collectors. The April77′s above are about 4-5 years by now. Michael used them almost every day during the first one and a half years, and after that they were dry cleaned. So after a year in the closet, he took them back into rotation and since then they’ve been used on and off. They are only washed two times in total.