In little over a decade, SUN/SET/STAR has manifested itself as the destination for good denim in Austria. It’s located in Graz, Austria’s second largest city with 300.000 inhabitants. The concept of the shop is based on the keywords quality and sustainability, identification and history, and independence and individuality, which the two owners Steve and Gerry use as a mindmap for every decision they make for the shop. Both are deeply rooted in the Austrian punk rock scene, which, along with their mutual interest in products that become better with age, is the basis for the merchandising for the shop. SUN/SET/STAR is more than just a fashion store and Steve and Gerry take pride in providing their customers with personal advice and a feels-like-home atmosphere alongside with handpicked items that each tells a story.
The trendsetting denim lovers from Tenue de Nîmes and Japan’s oldest jeans brand Big John have teamed up to make a contemporary interpretation of the traditional work chino in a washed natural vintage selvage denim based on the characteristic ‘Ruri’ material. The vintage naturally faded look was created using Big John’s “Big Washing 365″ technique, a treatment inspired by a pair of light blue ‘Ruri’ denim that was worn for 365 days straight. The fit is a 21st century ‘Italian’ fit, as they describe it.
“This is a store for real men who seek clothes not costumes.” This is how Burg&Schild describe their business themselves. The name of the shop is an abbreviation of the last names of owners Shane Brandenburg and Kay Knipschild. As one of the top 3 denim shops in Berlin, Burg&Schild ideal customer owns a motorcycle, wears black boots and never washes his jeans. Customers value their clothes for what they are not what the labels on them say, and they know that nothing feels better than a boot, a pair of jeans or a leather jacket that has been perfectly worn in. I had a little chat with Shane about bikes, boots and denim.
Bread & Butter is one of the world’s most important tradeshows. Period. It’s the biggest, the most visited, the most creative, and most inspirational show in Europe – maybe in the world for that matter – but for the 27th show this summer many of the usual suspects including Levi’s, Lee and Diesel were not exhibiting. The question “why” was on the lips or in the back of the minds of many attendances. Is Butter & Butter losing terrain, is it too expensive for the big brands, or is it the economy were some of the questions? However, instead of mourning the loss of the giants, I personally celebrated the birth of something new, something very exciting for hardcore jeans lovers and denim enthusiasts; the Tempel of Denim.
One of the shopping related highlights of my visit in Amsterdam back in April was Tenue de Nîmes where I had a chat with co-owner Rene Strolenberg. The shop is beyond compare the best denim shop in the city and I actually visited it nothing less than three times during the weekend I spent there. I just had to get back to have another look. But the greatest feature of the shop is actually not all the premium denim brands themselves, it’s how they’re mixed in with each other. You have high-end classic Momotaro jeans right next to fashionable skinny Acne jeans. And with every visit you discover something new.
Sunday the 26th of February 2012 would have been the 80th birthday of the legendary country bass-baritone singer Johnny Cash, and even though he’s sadly no longer among us, there’s no reason not to honour and celebrate him. That was what the boys from HepCat Store in Lund decided to do, and attending the event was the perfect excuse for me to spent a Sunday visiting their shop, which I had wanted to do since I first met Robert the owner last fall in Copenhagen.
The debate of Japanese denim quickly becomes heated among denim enthusiasts. In my opinion, the subject ought to be seen in a broader perspective. “Japanese denim” has become the finest endorsement a pair of jeans can have, but the general consensus that Japanese denim automatically is of the highest quality is a misinterpretation. With this article I will attempt to demystify Japanese denim and the of legend of what today is an industry like so much else.