The Danish market for high-end denim is made up of a small community of enthusiasts who often speak an incomprehensible language and dwells on the small and seemingly insignificant details about the products. A fact that is reflected in the number of shops that specialises in this niche. There is nothing wrong with that: Denmark is a small country and the buying criteria of most customers has long been focused around parameters such as price and brand rather than quality and craftsmanship. But this behaviour is currently changing. While we wait the abundant possibilities online in the virtual denim universe must do. This is a selection of some of the best.