With 102,000 square metres of manufacturing space, a weekly cotton consumption of 1.1 million kilos of raw cotton, and a production capacity of 2.3 million square metres of denim each week, the Mount Vernon Mills denim plant in Trion, Georgia is one of the largest manufacturers of denim in North America. Watch the short documentary presented by Americana Classic Vintage of Stockholm here.
Allan Kruse is one of the leading Danish brand strategists and co-founder of Spandet, a taskforce within fashion and lifestyle industries. Working primarily with branding, retail and marketing, Allan will instantly identify the blind spots of your business. He also has a keen eye on fashion and trends, and most importantly (to us at least) he has a wealth of knowledge about denim and denim history, which you’ll always notice in what he’s wearing. This morning I had the pleasure of meeting Allan in a professional setting, but we managed to find time to talk a little about our shared hobby as well.
Spring is here and all the shops out there are filled with new goods. Just the other day, Brund sent out a newsletter, and even though some of the products have already been featured earlier this spring I also wanted to give Henrik himself the opportunity to tell you a bit about it. So here it is, translated more or less directly from the original Danish texts.
In an industry characterised by constantly changing trends and superficiality, Copenhagen has a fortress for the steadfast denim nerds. Located at Nordre Frihavnsgade 49 is “Brund”, a small shop that is owned and run by Henrik Brund. Here you will find one of the best selections of old school jeans from the original American and Japanese brands. Additionally, Brund also carries one of the largest selection of Red Wing boots in Scandinavia, and recently also Englands finest, Crockett & Jones. Henrik is a true storyteller and he loves to give his customers an eye-opening experience with every visit.
This is how real workwear looks. This pair of Carhartt jeans have been worn for about 3 years by a true craftsman, who visited Norse Store last week to change a sticker in one of the windows.