For a long time, the two friends Kasper Weinrich Schübeler, also known as ‘Spacey‘, and Mads Hancock had been thinking and talking about setting up a business of their own. They dreamt about being their own bosses while still being able to work with well-crafted products, preferably with a rich history and “soul,” that they could truly vouch for. On June 1st the dream came true as rich and hanc. agency was officially established. Their portfolio includes Pendleton, Eastland Maine, Fracap, and Han Kjøbenhavn; in other words, a full lifestyle package. This article is my attempt to help spread the word about this new Scandinavian agency founded and run by two denim lovers with blue blood in their veins.

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