There is certainly a rising popularity of “Old, New Stock”. These pieces are vintage but not second hand, they were never sold off in the first place and have been languishing in a dry cellar or in a warehouse somewhere for decades. The old adage of “they sure don’t make them like they used to” is very fitting to these products. One reason of their popularity lies in the aesthetic they provide, but there is also something a little less tangible. A feeling that this item will last. People respond to that.
But what of the items that were not so lucky in their storage or items that may have seen a considerable amount to use and are in need of a little TLC? In a lot of cases most of the material is perfectly serviceable. This is where ROOKTOWN Revived comes in; you have a backpack from the 40s in need of some repair. It becomes a tote bag and a slim rucksack. Old leather goods become blanket leaches and woggles. All things you can be sure your children will be wearing out, not you. So, maybe they do make them like they used to, with what they used to make them.