Just a few years back, selvage denim was something reserved for connoisseurs and slightly fanatic dry denim enthusiasts. Today, it has become ‘public property’ and for most brands that are changing +100 euros per jean selvage somehow seems to be a must-have. G-Star RAW has always been dedicated to dry denim, but to heritage loving denimheads the high octane branding measures of the Dutch mega-brand and their focus on form rather than function may have been a little too much to swallow. As of this fall, the clean cut basic 5 pocket 3301 fit is available in a slubby red listed ring-spun selvage denim; something that usually makes you stop and look twice.
It’s been a couple of weeks since we co-hosted the event in Illum, but we still have a little unfinished business relating to it. Going through all the answers in our competition we found a winner of the Canadian Suit from G-Star RAW. His name is Jonas Asp and he’s from Copenhagen. Congratulations to Jonas and thank you to all who participated.
Now, the “Explore the Wonders and Mysteries of Denim“-event that we are co-hosting in Illum (Copenhagen) this weekend isn’t all over yet, but as I won’t be there today (Saturday) to hand out the questions for our G-Star RAW competition I’ve decided to put up the questions on the site for everybody to answer. Also, I know there are a lot of people who wouldn’t make it to the event either because they were busy, out of down or simply because they don’t live in Copenhagen or even Denmark and of course you shouldn’t be deprived this opportunity.
Here are a few snap shots from the first day of the event in Illum. Yesterday the theme was denim as workwear, today (Friday) we will explore the wonders and mysteries of the wardrobe of cowboys.
As part of the event in Illum this weekend you have the opportunity to win a pair of jeans and a denim jacket from G-Star RAW. All you have to do is answer 3 questions. Of course they relate to denim and if you don’t know the answers by heart you can find them by searching a little through the articles here at Denimhunters. Sounds interesting? Well, to get the questions you’ll have to show up in Illum Thursday or Friday this weekend between 4PM and 6PM. But we’ll reveal bits on the questions, just as a teaser.
It usually takes more than a no-rain-guarantee to lure hardcore denim hunters into department stores like Illum. It’s undoubtedly rather expensive to have one of the best locations in the country, and as a result focus is often on quantity rather than quality. What it often comes down to is how many jeans you can get over the counter and nothing more than that. But there is another way. In Samsøe & Samsøe’s shop at the 3rd floor in Illum they try to do it differently.
Studying marketing I’ve often come across the concept of co-branding; when two brands form some sort of alliance to work together, which creates marketing synergy. But I’ve never had the opportunity to try it out myself, until now. I’m very proud to announce Denimhunters’ first event collaboration with one of Denmark’s leading commercial fashion retailers, Samsøe & Samsøe. Together with six of the mainstay denim suppliers, Denimhunters and Samsøe & Samsøe will host a three-day event in the denim-concept-shop on Illum’s 3rd floor. The event will take place Thursday through Saturday next weekend, join it on Facebook here.
You’ve probably just stocked your closet up for the summer, but already now brands and suppliers are beginning to look forward to the fall deliveries. Now you can also have a look at some of the forthcoming news from the Dutch denim fashionistas from G-Star RAW.
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