HANSEN is not about big gestures but more about creating something true and honest that you as the wearer will make your own. It’s all designed and crafted in a way that’ll make you establish a very special and personal relationship to your clothes. You’ll never throw them away and you’ll probably not even borrow them to your friends. HANSEN garments are not tied down by specific seasons, the pieces you buy this season will just as easily fit with the ones you bought a year ago or those you end up buying next year. You simply just start a collection; a wardrobe that will last as long as the look of your designer furniture or the sound of your favourite record.
When visiting Denmark’s second largest city to report about its denim suppliers, it’s hard to ignore Støy Munkholm. Since the potent and well-stocked multi-brand shop was opened in 2007 it has left a clear mark on the fashion scene of Aarhus and created a mecca of high-end brands. The concept behind the success is based on ambitious thinking, an eye for quality, and a steadfast belief that they’re giving the customers just what they want.
In 2010, according to Statistics Denmark 18,000 new companies were set up in Denmark. One of these was Wardrobe 19, but while half of those aspiring entrepreneur have had to close shop the unique men’s wear shop in the centre of Copenhagen is an immense success. Wardrobe 19 is owned and run by the creative and fiery entrepreneur Martin Vestphael, who has created a highly personal and evocative stop that really stands out from the crowd.
“A jeanswear brand without jeans,” that’s how HANSEN can be described briefly. Based on Nordic cultural heritage and its craftsman traditions, the up-coming Scandinavian menswear brand wishes to reinvent and redefine the Nordic expression, values, and traditions within design, craftsmanship and materials.