It usually takes more than a no-rain-guarantee to lure hardcore denim hunters into department stores like Illum. It’s undoubtedly rather expensive to have one of the best locations in the country, and as a result focus is often on quantity rather than quality. What it often comes down to is how many jeans you can get over the counter and nothing more than that. But there is another way. In Samsøe & Samsøe’s shop at the 3rd floor in Illum they try to do it differently.
Studying marketing I’ve often come across the concept of co-branding; when two brands form some sort of alliance to work together, which creates marketing synergy. But I’ve never had the opportunity to try it out myself, until now. I’m very proud to announce Denimhunters’ first event collaboration with one of Denmark’s leading commercial fashion retailers, Samsøe & Samsøe. Together with six of the mainstay denim suppliers, Denimhunters and Samsøe & Samsøe will host a three-day event in the denim-concept-shop on Illum’s 3rd floor. The event will take place Thursday through Saturday next weekend, join it on Facebook here.
When the idea for Denimhunters first came to me over a year ago, I intended to create a place for everything about denim and jeans that are made honestly and with something real to offer. Since the start, focus has been primarily on my own favourites, which at some times may have gotten a bit too much attention. Therefore, with this article, let’s broaden our horisonts together. Hilfiger is not all preppy suits and ties, they actually also know how to make decent denim.