After months of industry buzzing, on the 1st of March Hamburg’s new premium denim retailer Vater&Sohn finally opened for business. Vater&Sohn has from day 1 set out to join the big league of the European denim retail scene. The shop is located the fifth largest city in Europe, it has an impressive start up selection of brands including 3sixteen, Rising Sun & Co., Indigofera, Red Wing Shoes, and Filson, and it is run by three hardcore and perfectionist denim enthusiasts with more experience than you could imagine. Vater&Sohn is the realisation of a dream; although the concept may at first seem familiar, no one has done it quite like this before.
Our good friends at the Wrenchmonkees garage are putting together their own little tradeshow during the Copenhagen Fashion Week this winter. Summing up fellow Iron&Denim lovers from Indigofera, Rooktown, Eat Dust and For Holding Up The Trousers, the WM A.C. label will be displayed in it’s rightful environment. During the days craftsmen will be working on their respective products everybody is invited to join the show – free of charge! Come grab a beer, eat some food and get pit access to the founders and craftsmen behind this selected group of hardwearing brands. By the way, on Friday the 1st of February the Monkees are planning to throw one of their kick-ass parties, so be sure to put down the date.
Berlin is one of my favourite denim destinations. Most of the hype is focused on the three main denim suppliers of the city centre that with individual ‘themes’ stock the cream of the world’s most premium brands. On Saturday the 17th earlier this month, the former residence of the German Kaisers and part of the Berlin metropolitan area, Potsdam was put on the German denim map with the grand opening of Kersting & Henschel. Curious to find out more about the new boys in town, stockists of brands like Momotaro, Iron Heart, Eat Dust, Indigofera, The Flat Head, Filson, and Red Wing Shoes, I had co-owner of the shop, Torsten Kersting answer a few questions.
Celebrating their 5th anniversary last Saturday, Burg&Schild officially launch their Black Collection comprised by four collaborations with four of their primary suppliers. Basically, the collection is an expression of the guys’ appreciation for black. They had been searching for black jeans and black logger boots without finding any and decided to makes something for themselves. Planning began about 8 months ago when Kay and Shane first got in contact with their suppliers.
“A small brand with big ideas,” Indigofera Prima Jeans is pure dedication to quality, detail, and craftmansship with disregard of what’s in fashion. Even though you may not notice it right away, a pair of Indigofera jeans is no ordinary jean and it requires a bit of denim knowledge to truly appreciate their qualities. Launched in the spring of 2009 as the vision of the dream jean of the two founders, Mats Andersson and Johan Söderlund. Both have been working in the denim industry for decades and their combined knowledge and expertise is hard to match. Old-fashioned quality, nostalgia and enduring workmanship pervade the young brand’s history.
“This is a store for real men who seek clothes not costumes.” This is how Burg&Schild describe their business themselves. The name of the shop is an abbreviation of the last names of owners Shane Brandenburg and Kay Knipschild. As one of the top 3 denim shops in Berlin, Burg&Schild ideal customer owns a motorcycle, wears black boots and never washes his jeans. Customers value their clothes for what they are not what the labels on them say, and they know that nothing feels better than a boot, a pair of jeans or a leather jacket that has been perfectly worn in. I had a little chat with Shane about bikes, boots and denim.
Works Unltd. was founded in the fall of 2000 with the objective has to create an understated and covert “inconvenient store” (in the ”hard to reach” meaning of the term) that could supply the fashion craving people of Aarhus with brands and garments that they’d never heard of or seen before. The focus of the shop is on local originality and international outlook.
The fashion industry is always on the move and if you’re not paying attention it can be hard to catch up. Also, there’s a lot of hot air and the constant sloughing that characterises the business makes it common to witness shops and retailers “shopping” around between brands and fashions. All that being said, after 15 years in business Pede & Stoffer is a veteran, and the air has certainly not gone out of the balloon.
Located on one of the main streets of downtown Stockholm, in the corner of the first floor inside something that looks more like a department store than a typical high-end denim supplier, you find Awesome Denim. And it is actually quite impressive. Run by the Swedish agents of Edwin and Australian up-comer Neuw, both naturally well represented in the shop, Awesome Denim also stocks Indigofera, Denim Demon, Nudie, Diesel, and new brand from founder of Cheap Monday, Örjan Andersson. The inventory and decor of the shop is ultra-minimalistic and the jeans are stacked in impressively straight and tidy piles. Now, I’ll let the pictures do the talking, please enjoy.
Within only one single year, Unionville in Stockholm has become one of the most noteworthy denim retailers in Europe, and the shop is without a doubt the denim capital of Scandinavia. In December 2011, Unionville celebrated it’s 1 year birthday, but the road to success has not always been an easy ride. The secret is passion, and a whole lot of it. I’ve waited a long time to visit the store, and it fully met my expectations.