Online magazine about the passion for denim, jeans, workwear, vintage clothing, leather goods, leather boots, and other well-crafted products and designs
May 20th is a special day in denim history. On this day, 139 years ago, Jacob Davis and Levi Strauss received the patent for using copper rivets to reinforce pocket corners and other exposed stress points on workwear. A milestone in the evolution of jeans; regarded as the very creation of jeans as we know them. By adding rivets the two visionary immigrants transformed workpants into the world’s most popular and beloved garment.
Read more about how Jacob Davis got the idea here.
The history of denim jeans is full of myths. This is the second article about how Levi’s invented the blue jeans and became one of the most well-known brands in the industry. One of the most commonly accepted myths relate to the very invention of the riveted jeans.
The history of jeans and how they came to be the most renowned garment in the world is also inevitably the story of a young business man named Levi Strauss, who founded one of the key enterprises of the clothing industry’s in recent times. That much we know. But history is associated with numerous myths, anecdotes and stories about how “Levi’s” for many years was the generic term for the blue jeans. This article is uncovers some of these myths.
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