Johnson Motors, Inc. is a relatively new brand on the denim scene, but they’re packing a heavy load of history, authenticity and a completely honest approach to the products. The jeans are designed by owner Sean Kelly based on the memory he has of what Levi’s felt like when he was a kid. Back then jeans equalled fun and play, fooling around, girls, everything a American boys dream of. Jeans meant good times and with Johnson Motors, Inc. he has recreated that pure feeling.
Bread & Butter is one of the world’s most important tradeshows. Period. It’s the biggest, the most visited, the most creative, and most inspirational show in Europe – maybe in the world for that matter – but for the 27th show this summer many of the usual suspects including Levi’s, Lee and Diesel were not exhibiting. The question “why” was on the lips or in the back of the minds of many attendances. Is Butter & Butter losing terrain, is it too expensive for the big brands, or is it the economy were some of the questions? However, instead of mourning the loss of the giants, I personally celebrated the birth of something new, something very exciting for hardcore jeans lovers and denim enthusiasts; the Tempel of Denim.