We all know and appreciate the process of wearing in and using denim. It’s one of the most exciting and interesting aspects of denim whether it’s for the nerdy technical details or mere the look and feel. Therefore, earlier this year we had a competition where you, our dear readers, could send us pictures of your worn-in denim and win a brand new pair of jeans from Meadow and last month we launched the Levi’s Vintage Clothing Wear & Tear Project with five different participants. Now, if you’re into following the process of aging denim and you love to see the character develop through tough wear and lots of love you might also be into leather goods – if not, you better start now!




