On Saturday the 27th of April 2013, Denimhunters’ Michael van Hal was granted an audience with the ‘Kings’ at the opening of latest Kings Of Indigo (K.O.I.) pop-up store. Situated centrally at the Raw Materials store in Amsterdam, K.O.I. is showcasing their latest collection of mainly denim along with other garments for both men and women. And with the coronation of the new king of Holland just around the corner, in fact it’s today (30 April 2013), K.O.I. has designed a limited edition KING t-shirt specially for this pop-up store event. Have a look at the store for yourself through Michael’s lens in the photo reportage below.
Bread & Butter was more than just the old faces. There’s a new boy in town just arrived from Amsterdam and he’s about to teach all the oldtimers a thing or two about preserving the environment. Kings of Indigo (abbreviated K.O.I.) was launched before the public only 6 months ago, but it’s already convincingly well-established conceptually, and now, as the brand is shipping out for the very first time this week, it’s up to the customers to judge the fruit of their efforts.