This report has been on it’s way for quite some time now. Actually, I first thought about doing it when I was in Berlin in January and didn’t meet my friends from Lee there. Well, if the mountain won’t go to the Muhammed, then Muhammed must come to the mountain, as the saying goes. So I went to visit the Scandinavian Lee headquarters to have a look at the fall/winter collection for 2012.
The Danish market for high-end denim is made up of a small community of enthusiasts who often speak an incomprehensible language and dwells on the small and seemingly insignificant details about the products. A fact that is reflected in the number of shops that specialises in this niche. There is nothing wrong with that: Denmark is a small country and the buying criteria of most customers has long been focused around parameters such as price and brand rather than quality and craftsmanship. But this behaviour is currently changing. While we wait the abundant possibilities online in the virtual denim universe must do. This is a selection of some of the best.
Today is the big day where one lucky jeans wearer is going to be duly rewarded the patience and hard work it takes to wear in a pair of dry denim jeans. And the winner is: René Hagemann for his “Decades of Dedication.” Revisit the highlights of his collection and see the winning pair of jeans below.
Running the risk of having forgotten someone (as we’ve received so many emails), this is the last contestant in the Meadow competition. This pair of Nudie Average Joe Dry Organic jeans have a very special history, told in the exact word of their wearer, Mike Keaveney who apparently is quite the storyteller.
This is the story of Andreas, he’s 18 years old and lives in Malmö where he attends Bryggeriets skateboarding college. He has been skating for 6 years. His Wrangler BEN jeans have got a lot of beatings when he skated in them almost everyday last summer in Fælledparken. They have only been washed once during the seven months Andreas has been wearing them.
Here’s a pair of Levi’s 503 that have been worn in by Mats Vikell (a.k.a. Muts von Slims). Mats describes them as, “probably the best pants I’ve ever have had the pleassure to get to know.” He got them as a present back in 2004 and the only thing he wasn’t completely satisfied about was the zip fly. But anyway, Mats and the pants have traveled the world, been to partys, spend many hours on the garage floor, and the only place they haven’t spent too much time is in the washing machine.
Here’s something Danish for the Meadow competition. A pair of Norse Projects Two jeans that were bought for about 13 months ago by Søren Habekost. He rinsed them after 8 month and washed them for the first time not more than two week ago, when he couldn’t stand the smell anymore. They are used more or less per day, since the purchase, however, only for casual wear, as Søren’s must wear a uniform when he’s working as a UPS driver. But they have been worn plenty on his Honda motorcycle.