They refers to themselves as the “crazy Canadian denim nerds” and within just a few years they’ve imprinted their name into the minds of fellow denim lovers around the world. It’s of course Naked & Famous.
In the pursuit of transforming Denimhunters from a traditional blog and into an online lifestyle magazine, today we’ve come a little bit closer. We proudly present to you, the very first Denimhunters trend report. Our aim is to inspire our readers and give you new ideas of how to wear your denim, and how to use the many shades of blue. This is not to be compared with classic, costly, and glossy high street style reports you normally find in printed magazines done by overpayed photographers and anorexic models that are photoshoped beyond compare. This is real men in clothing you can actually wear. They don’t even wear any make-up and we didn’t spend hours doing their hair; this is how they looked walking in from the street.
I’m on a roll. In just one day at the Norse Store I “caught” as many as three “men on the street” with great looking worn-in jeans. This is the first pair. Once again, a couple of A.P.C.’s Petit Standards. They are used altogether for about eighteen months and the young gentleman had patience enough to wait almost a full year before the first wash, which he did in the washing machine and added vinegar. A very good result if you ask me.
Norse Store has proven to be a good place to meet guys with great worn-in jeans and the denimhunting can even take place during my working hours. At a fairly leisurely December-Saturday we had a visit from this guy and his A.P.C. New Standards. The jeans have been used for about two years, and were washed the first time after some seven-eight months.