The old bourgeois distinct of Copenhagen, Østerbro, which in many ways is similar to the smaller provincial towns of Denmark, has been spared the most fast-moving fashion hypes that Copenhagen’s other districts like Nørrebro and Vesterbro have undergone over the past decade. Østerbro still moves at a slower pace and there’s room for everyone; the people of Østerbro are not following trends just because there’re in fashion, which is clearly reflected in clothing retailers out there. A perfect example is GOODS in Classensgade that opened in August 2008 just before the financial crisis really hit Denmark, but nevertheless the shop has managed to carve out a respectable name, a solid customer clientele, and a promising potential for growth.
Here’s something Danish for the Meadow competition. A pair of Norse Projects Two jeans that were bought for about 13 months ago by Søren Habekost. He rinsed them after 8 month and washed them for the first time not more than two week ago, when he couldn’t stand the smell anymore. They are used more or less per day, since the purchase, however, only for casual wear, as Søren’s must wear a uniform when he’s working as a UPS driver. But they have been worn plenty on his Honda motorcycle.