With all the new organic denim that has been coming out, the denim industry seems to be progressing towards a more sustainable future. Nudie Jeans has been working towards this cause for a few years but now they are adding a new twist; the Post Recycled Denim Rugs. The rugs are constructed of worn Nudie jeans. The jeans are cut into strips and sewn together then the strips are handwoven on vintage shuttle looms. Nudie is making it possible for us Denimhunters to take our denim love to the next level and bring it right into our homes. The rugs are true works of art and will show your love of denim to everyone who enters your humble abode. The rugs cost €399 ($599) and are available at Nudie Concept Stores worldwide.
Nudie Jeans Co (often just referred to as ‘Nudie’) was one of the frontrunners in the commercialisation of dry denim by making the concept of breaking in your dry denim jeans easily accessible and understandable to the average fashion consumer. Based in Sweden, the no. 1 denim nation of the world, the Swedish sense of caring is vividly visible in every aspect of the company’s conducts. Not only do they care about the details of the products they ship out, they also care about how they’re made. Just 12 years after it’s foundation, Nudie has fully incorporated an environmentally friendly cradle-to-grave philosophy of how they produce and reuse – and even repair – their jeans. This spring Nudie is adding a range of colourful twill jeans to their existing dry and pre-washed denim programmes.
Ruedi Karrer is probably the single most knowledgable enthusiast and collector in the denim business. Since his childhood in the Swiss mountains of the early 70s when he had to share a single pair of Levi’s jeans with his siblings Ruedi has been crazy about denim. Piled up in his Jeans Museum in Zurich is an impressively massive collection of over 12,000 (!) denim items including around 7,000 pairs of jeans and somewhat 5,000 denim jackets. At the Bread & Butter trade show this winter Ruedi wore a pair of 23 oz. Strike Gold jeans that he has been wearing for about 18 months, an original Lee Rider jacket from the mid-60s that he has been wearing in himself from deadstock for about 6 years, and for underwear Ruedi sported a pair of beat-up Nudie jeans.
The essence of dry denim is wearing it in yourself. Sadly enough, even the highest quality denims will eventually rip – especially if you wear them dry for a long time. In a short video just released, one of the Nudie Jeans guys demonstrates how to repair the small holes you sometimes get in worn in jeans. Master this skill and you will radically prolong the life of your favorite pair.
On the bustling Nordre Frihavnsgade in Copenhagen’s Østerbro district, hidden between women’s clothing shops and the tavern Østerbros Perle (the Pearl of Østerbro) lies kmunch. The concept is a daring and conscious selection of traditional fashion brands in combination with street and jeanswear. Not exactly the invention of the wheel, but a welcoming and very relaxed atmosphere, and a very impressive selection of Nudie Jeans makes kmunch something unique.
Nudie jeans has long been one of my favourite Scandinavian denim brand and I have worn in a couple of pairs myself. But I’ve also bought a few that I never really got to wear, which has been to the benefit to the those of my friends that fit my size. This pair of Grim Tims have truly been round and about.
Running the risk of having forgotten someone (as we’ve received so many emails), this is the last contestant in the Meadow competition. This pair of Nudie Average Joe Dry Organic jeans have a very special history, told in the exact word of their wearer, Mike Keaveney who apparently is quite the storyteller.
Dan Moon from Holstebro, Denmark is quite fond of his Nudie jeans, which is understandable. This particular pair he bought on February 1st, 2009 and they weren’t washed (at 60 degrees without detergent) until the 1st of March, 2010. Since then they’ve been washed about three times, all of them at 60 degrees celcius without detergents.
These Evisu jeans belong to Jonathan Allmang who describes himself as a “raw-activist”. He’s from Anglet, a surftown in the Basque country (South west of France). Jonathan is the manager of a Billabong Surf School in Marinella beach, and all his clothes are sponsored by Billabong, so he spends his money on his denim passion.
This pair of 16 months old Nudie Jeans Grim Tim Dry Red Selvage has been worn Diderik R. Elvsveen from Oslo, Norway. They’ve been washed three times the first time after 13 months and the last time a couple of weeks ago. Diderik has spilled almost every imaginable thing on them include beer, red wine, white wine, booze, ash, snus, blood, sweat, tears, and the list goes on and on and on. That’s pretty badass.