When visiting Denmark’s second largest city to report about its denim suppliers, it’s hard to ignore Støy Munkholm. Since the potent and well-stocked multi-brand shop was opened in 2007 it has left a clear mark on the fashion scene of Aarhus and created a mecca of high-end brands. The concept behind the success is based on ambitious thinking, an eye for quality, and a steadfast belief that they’re giving the customers just what they want.
The fashion industry is always on the move and if you’re not paying attention it can be hard to catch up. Also, there’s a lot of hot air and the constant sloughing that characterises the business makes it common to witness shops and retailers “shopping” around between brands and fashions. All that being said, after 15 years in business Pede & Stoffer is a veteran, and the air has certainly not gone out of the balloon.
Friisgatan in the centre of Malmö is one of city’s most attractive streets, filled with cozy cafes, interesting shops and especially the city’s absolutely best high-end fashion store, Très Bien Shop. The store is located in one of the street’s backyards and it’s rather difficult to find, so keep your eyes open.