It has been around for 8 years under different variations of the ‘Nag’ name at its current location in central Copenhagen, but honestly until recently I hadn’t yet visited the shop; a great mistake. The concept of the store as it looks today was introduced two years ago when the original Nag Store was relocated to the basement of Pilestræde 47. This gave room to rethink the entire set up and the changes truly appeal to denim lovers. I visited Nag Classic on a lazy weekday afternoon to expand my horizons and have a little chat with Herman, store manager and buyer of the shop.
At the corner of Östra Rönneholmsvägen and Jörgen Ankersgatan you’ll find the undisputedly coolest denim shop in Malmö. Meadow opened in October 2008 and is owned and run by the two denim enthusiasts Christopher and Peter. As every jeans store in Malmö started focusing mainly on chinos, they decided to take the matter into their own hands and opened a genuine denim store. Christopher had previously worked for other denim retailers, while Peter had studied design and is Meadows in-house tailor.
This is a fine pair of well worn Pace Limited Edition 000 that were broken from its driest and rawest form. The jeans have been worn for about one year more or less every day, then dry cleaned. After that they’ve been worn a little less frequently for another 6 month, then dry cleaned again, and after a year of scarse use, they had their first wash in cold water. The proud wearer is a former UK sales representative and agent for Pace, so I guess these were part of his work uniform.
This is a two year old pair of Pace 006 Dry Selvage jeans. They have been worn just about every day for the first year and washed twice, the first time after 10 months. The wearer’s name is Alexander Estelle and he’s studying English at Stockholm University.
Within only one single year, Unionville in Stockholm has become one of the most noteworthy denim retailers in Europe, and the shop is without a doubt the denim capital of Scandinavia. In December 2011, Unionville celebrated it’s 1 year birthday, but the road to success has not always been an easy ride. The secret is passion, and a whole lot of it. I’ve waited a long time to visit the store, and it fully met my expectations.
The season of fashion fairs officially started last Friday for Denimhunter. Actually I wasn’t supposed to go, but Tuesday evening I spontaneously booked a flight to Berlin to go to the Bread & Butter tradeshow. I was lucky enough to be able to bunk with the Scandinavian Wrangler sales team, which cut me some expenses on the hotel bill. This is a report of some of the highlights from the fair, but for most of the brands I visited, I’ll do thorough reviews soon.